All posts in: ABL

Step Into campaign

Creative Direction for the 2016/17 campaign for India’s leading online fashion store, The video concept combines a progressive dance narrative with in-camera transitions, allowing for multiple outfit changes, fitting seamlessly into the action. The video is coupled with a bold music track composed specifically for the campaign. Our male and female lead embody the cultural shift of India’s youth, empowered and driven by a more western influence to fashion. Colour is bought to the fore using a paired back location with coloured smoke grenades further emphasising the outfit shades. A celebration of colour, and the confidence you get from looking great.

The new campaign is now live and consists of a TV commercial, print and digital advertising, shot and filmed in the Truman Brewery, London. The TVC began airing last week, with the video surpassing 1.5 million views on YouTube in the first few days.

20 Second TVC spot:

Stills campaign:






Agency: Quill
Creative Director: Paul Greeno
Producer: Paul Albert
Exec Producer: Giulio Sarchiola

TVC Production: Agile Films
Directors: Tom & Amar
Producer: Rebecca Little
Exec Producer: Richard South
1st AD: Bailey Marks
2nd AD: Rick O’Connor
DOP: Mathew Taylor
FP: Robin Webster
DIT: Chris Nunn
Steadicam: Thomas English

Talent: Charlotte Hawthorne & Tylor Deyn

Choreography: Adrian Gas
Hair: Paris France
Make-up: Lara Himplemann

Photographer: Kayla Varley
Producer: Morgan Parker
Agents: AMP Agency

Royal Ascot 2013 – pitch concept

Sadly Royal Ascot didn’t take this one on. The concept focussed on the phrase ‘Having a flutter’, and could, in my biased view, have been a visually stunning campaign. Agency: RPM

Campaign Key Visual

Royal Ascot pitch concept by Limited Edition Design

6 Sheets

Royal Ascot Concepts 6 Sheet


Royal Ascot Concepts - Billboard

Press Advert

Royal Ascot Concepts - Press Advert

Ticket Wallet

Royal Ascot Concepts - Ticket Wallet


Royal Ascot Concepts - Advertorial

Concept and Art Direction development in collaboration with Sophie Peters, Lucy Mitchell & Dan Ayling