Gold Notting Hill restaurant branding
New restaurant branding project. Situated on the bustling Portobello Road, Gold Notting Hill is a vibrant new neighbourhood restaurant and late night bar. Inspired by the area’s diverse cultural history and artistic eclecticism, Gold is informal and honest, with a menu focussed on generous, seasonal plates cooked over open flame or in wood ovens and served to share. Set over 3 floors, Gold’s diverse space advocates laid-back dining, both indoor and out.
The concept itself is based on Notting Hill’s rich history. Long before gentrification set in, 1800s Notting Hill was a key brick making area. Using the London clay, workers would mould and fire the bricks that would build the buildings that stand there today. This idea influenced both the interior and the brand design – industrial elements paired with exposed brick are juxtaposed with contemporary natural woods and an abundance of plants to create a refined yet casual environment. The exterior facade by Portuguese street artist Vhils, further ties the concept together.
The bold logotype sits with refined typography and subtly nods to the brickmakers markings that still adorn bricks today. The rich colour palette is influenced by the painted buildings that are iconic to Portobello.
Get booking: goldnottinghill.com
Interior Design: Valerie & Felix Bechtolsheim
Interior Photography: Ingrid Rasmussen
Food Photography: Carla Gradiski
BUG 58
Bug is back, showcasing music videos on the big screen, hosted by Adam Buxton.
Each event has its own model bug crafted from pieces of dismantled film and music equipment. Each bug is photographed from overhead, mimicking old taxidermy, and is coupled with big bold typography and a paired back colour palette.
BUG’s objective is to give big-screen exposure to the most awe-inspiring new work in music videos. That means everything from work by well-known masters of the medium to young newcomers working on zero budgets. The sub-heading of BUG – The Evolution of Music Video – refers to the new democracy in videomaking created by the digital revolution – both in creating and distributing work. BUG is all about brilliant visual ideas, and as such BUG consistently unearths amazing new filmmaking talent. See more here.
Stryyk. Zero-proof spirits.
We’ve spent the last six months working closely with the Stryyk team to realise the initial concept and bring the first two products to market. Our strategy and positioning is inspired by the idea of enjoying a night out without compromise. A love of going out, being part of the story and not missing out. An innovative approach, for an innovative product, removing the stigma of ‘not’ drinking, by delivering a product with the taste and complexity to build a proper cocktail with zero-proof.
A bold approach that needed a bold brand, unapologetic and full of energy. We’re not about kooky craft, forced aspiration or self-importance. Uniquely summed up as; All the spirit. None of the alcohol.
Stryyk emulates the flavours of gin and rum. Stryyk Not Gin is a blend of juniper, rosemary and basil, while Stryyk Not Rum combines clove, oakwood and grapefruit. Stryyk is 100% natural with no sugar, no fat, no carbs and no artificial flavours.
Le Col by Wiggins campaign
Tour de France champion and Olympic cycling legend Sir Bradley Wiggins has joined forces with Le Col, the premium British cycling brand to launch his own cycling brand ‘Le Col by Wiggins’. We’ve spent the last six months working with the team to produce an identity and more recently start to bring to life the campaign.
The line, Made in Italy. Made of Kilburn. represents the combination of Le Col’s production in the Treviso region of Italy, renowned for its expertise in technical sporting apparel production and Brad’s relentless determination and effortless style influenced, in part, by his surroundings and upbringing in London’s Kilburn. Performance meets Style.
Working with photographer Michael Blann, we developed an art direction that both reflected the simplicity of the kit design and luxury fabrics, but also represented Bradley in a way that matched his style.
Our work covered the full brand identity, advertising campaign, instore collateral, print and digital marketing, including art direction of photography, tv idents and tvc.
Shop the collection here: www.lecol.cc/byWiggins
