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An update of the latest work and projects in the studio.

Le Col – Pro Air Jersey launch

Our latest campaign for Le Col’s Pro Air range of cycling jerseys. The Pro Air Collection is the ultimate in lightweight summer racewear and needed an approach that showed off its unique fabric construction.

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Additional campaign for the Recycled Pro Air jersey, made from recycled plastic bottles.

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Video Production Squire Studio
Director – Jay Creagh
Executive Producer – Phil Tidy

Photography Michael Blann

Barrel & Stone Identity and Positioning

New identity and positioning for Barrel & Stone. Barrel & Stone provides high quality ingredients and training to create premium stone baked pizzas in a diverse range of environments from bars & pubs, retail, galleries, family attractions and more recently developing an at-home concept.

A more illustrative approach that reflects the level of craft and handmade ingredients that goes into each pizza. Including an evolution of the logo, refining and re-cutting all the elements for a more professional and legible mark, backed up with a strong strategic foundation.

 

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Le Col x Bahrain McLaren

Team launch video and photography to announce Le Col’s sponsorship of the new Bahrain McClaren WorldTour team.

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Video Production Squire Studio
Director – Jay Creagh
DOP – Deane Thrussell
Executive Producer – Phil Tidy
Producer – Emma Giacalone
Sound Design – Kieran Seebach
Rigger – Steve Daly
Focus Puller – Gabriel Jones
Gaffer – Genki McClure

Photography Michael Blann

Le Col by Wiggins – Ride Faster campaign

The latest Le Col by Wiggins advertising campaign as part of our brand refresh for Le Col. The approach focusses on Le Col’s Pro credentials, both from ex team GB rider, and founder, Yanto Barker and Sir Bradley Wiggins’ phenomenal palmarès, including the Tour de France and eight Olympic medals to name a few. These combined years of racing have influenced their combined goal to create the best performance cycling kit on the market. Ride Faster. Ride Further.

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Video Production Squire Studio
Director – Jay Creagh
Executive Producer – Phil Tidy
Producer – Jonnie Coffin
DOP – Alister Little
Focus Puller – Michael Hannides

Photography Michael Blann

Gold Notting Hill restaurant branding

New restaurant branding project. Situated on the bustling Portobello Road, Gold Notting Hill is a vibrant new neighbourhood restaurant and late night bar. Inspired by the area’s diverse cultural history and artistic eclecticism, Gold is informal and honest, with a menu focussed on generous, seasonal plates cooked over open flame or in wood ovens and served to share. Set over 3 floors, Gold’s diverse space advocates laid-back dining, both indoor and out.

The concept itself is based on Notting Hill’s rich history. Long before gentrification set in, 1800s Notting Hill was a key brick making area. Using the London clay, workers would mould and fire the bricks that would build the buildings that stand there today. This idea influenced both the interior and the brand design – industrial elements paired with exposed brick are juxtaposed with contemporary natural woods and an abundance of plants to create a refined yet casual environment. The exterior facade by Portuguese street artist Vhils, further ties the concept together.

The bold logotype sits with refined typography and subtly nods to the brickmakers markings that still adorn bricks today. The rich colour palette is influenced by the painted buildings that are iconic to Portobello.

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Get booking: goldnottinghill.com

Interior Design: Valerie & Felix Bechtolsheim
Interior Photography: Ingrid Rasmussen
Food Photography: Carla Gradiski

BUG 58

Bug is back, showcasing music videos on the big screen, hosted by Adam Buxton.

Each event has its own model bug crafted from pieces of dismantled film and music equipment. Each bug is photographed from overhead, mimicking old taxidermy, and is coupled with big bold typography and a paired back colour palette.

BUG’s objective is to give big-screen exposure to the most awe-inspiring new work in music videos. That means everything from work by well-known masters of the medium to young newcomers working on zero budgets. The sub-heading of BUG – The Evolution of Music Video – refers to the new democracy in videomaking created by the digital revolution – both in creating and distributing work. BUG is all about brilliant visual ideas, and as such BUG consistently unearths amazing new filmmaking talent. See more here.

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