Le Col Autumn Winter photography
A small selection of our photography direction for Le Col Autumn/Winter 2018 campaign shot by Russ Elis in the Yorkshire Dales.
Stryyk. Zero-proof spirits.
We’ve spent the last six months working closely with the Stryyk team to realise the initial concept and bring the first two products to market. Our strategy and positioning is inspired by the idea of enjoying a night out without compromise. A love of going out, being part of the story and not missing out. An innovative approach, for an innovative product, removing the stigma of ‘not’ drinking, by delivering a product with the taste and complexity to build a proper cocktail with zero-proof.
A bold approach that needed a bold brand, unapologetic and full of energy. We’re not about kooky craft, forced aspiration or self-importance. Uniquely summed up as; All the spirit. None of the alcohol.
Stryyk emulates the flavours of gin and rum. Stryyk Not Gin is a blend of juniper, rosemary and basil, while Stryyk Not Rum combines clove, oakwood and grapefruit. Stryyk is 100% natural with no sugar, no fat, no carbs and no artificial flavours.
Le Col by Wiggins campaign
Tour de France champion and Olympic cycling legend Sir Bradley Wiggins has joined forces with Le Col, the premium British cycling brand to launch his own cycling brand ‘Le Col by Wiggins’. We’ve spent the last six months working with the team to produce an identity and more recently start to bring to life the campaign.
The line, Made in Italy. Made of Kilburn. represents the combination of Le Col’s production in the Treviso region of Italy, renowned for its expertise in technical sporting apparel production and Brad’s relentless determination and effortless style influenced, in part, by his surroundings and upbringing in London’s Kilburn. Performance meets Style.
Working with photographer Michael Blann, we developed an art direction that both reflected the simplicity of the kit design and luxury fabrics, but also represented Bradley in a way that matched his style.
Our work covered the full brand identity, advertising campaign, instore collateral, print and digital marketing, including art direction of photography, tv idents and tvc.
Shop the collection here: www.lecol.cc/byWiggins