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Le Col x McLaren Project Aero

Le Col is focussed on creating the best performance cycling kit on the market, so to have a collaboration with a brand as iconic as McLaren was an opportunity to really push the limits. Meet Project Aero.

We’ve always looked outside of cycling and beyond what others in the sport are doing, and what this collaboration, and the technology allows us to do is to create an environment that shows the combination of performance and engineering in a unique way. Muybridge meets Tron, from building a bespoke set in the studio for our stills campaign, to using some of the most innovative virtual production technology using Unreal Engine to shoot the commercials, this project has been about pushing the boundaries at every level.

The concept for this shoot was about creating a hyper-real set that that reflects the hours of development, but without the obvious cliche of using a wind tunnel. Instead, we focussed on creating a cinematic experience that brings to life and stylises that process of capturing data. Project Aero – Engineered for Speed.

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Concept & Creative Direction: Limited Edition Design

Client Le Col / McLaren
Production: Squire
Director: Jay Creagh
Dop: James Medcraft
Model: Adam Macrae
Photography: Michael Blann
3d/Animation: Greg Walker

Le Col – Spring/Summer Calpe photoshoot

A few weeks back, we soaked up the sun in Spain to shoot a raft of images for Le Col. A shortlist is shown below:

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Bug 48

Our latest poster for Bug 48 – tickets are on sale now at the BFI.

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Bug 46 poster

Adam Buxton is back for the next instalment of Bug at the BFI London. Our latest poster design featuring another model built by our own fair hands.

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The Good Source Branding

Identity design for a new street food setup focussing on recipes that are both healthy and ethically sourced. The Good Source branding is clean and simple with a flexible colour palette allowing the identity to sit cleanly with recipe and product photography.

Identity Design:

The Good Source

Example usage with photography:

The Good Source

Copy usage:

The Good Source

Patterns featuring the icon for packaging and texture:

The Good Source

The Good Source

 

see more at: www.thegoodsource.co.uk