Just back from shooting a selection of the 53 finalists and the winner, and previous winner, of the Diageo World Class competition in Cape Town. Michito Kaneko from Japan was crowned World Class Global Bartender of the Year 2015 after a week of challenges.
A tight schedule working with photographer Rob Lawson for both World Class and Johnnie Walker, but with a bit of spare time to have a dip with a great white whilst there.
Our first bit of 3D print is in the studio for the upcoming Production Guild awards’ trophies. All good to get the aluminium ones cut and anodised now.
We delivered the branding and art direction for this impressive start-up, The Money Cloud. The Money Cloud is the international money service for the modern global economy. It allows users to get the best rates for money transfers worldwide. With RPM digital working on the in-depth strategy and user experience, we were tasked with translating that into a visually engaging brand. The results are clean and simple, focussing on the conversion tool and their trustworthy and transparent service.
The logo:
The mobile version of the website is designed to bring the conversion tool to the fore in a way that mimics an app:
The website focusses on the user experience with the conversion tool at the centre:
The logo is designed to be flexible, and can adapt and animate to add subtle movement and diversity:
Guideline and strategy document to ensure consistent brand use:
Agency: RPM
A simple, bold, typography-led solution to marketing one of City & Guilds key offerings. The brochure was designed around the key benefits and delivered copy in a punchy and easy-to-read way.
