City & Guilds Leadership and Management
A simple, bold, typography-led solution to marketing one of City & Guilds key offerings. The brochure was designed around the key benefits and delivered copy in a punchy and easy-to-read way.
A simple, bold, typography-led solution to marketing one of City & Guilds key offerings. The brochure was designed around the key benefits and delivered copy in a punchy and easy-to-read way.
The City & Guilds Commendations platform has been created to reward and recognise the hard work of Learners and Centres alike. Commendations is designed to bridge the gap between Medals of Excellence and The Lion Awards, both of which we have also worked on and developed identities for.
Our idea behind the look and feel is to show the concept of uncovering hidden talent, this is expressed through copy and the fold device that further emphasises this. We have created an identity that is bold and impactful, but also flexible and adaptable to allow colleges and centres to incorporate it into their own guidelines.
Posters:
Toolkit examples showing how the identity can be used in print design:
Web design look and feel:
We’ve created a number of new assets for the City & Guilds Bookshops, including posters, digital, marketing and more…
Our new advertising campaign for City & Guilds clearly positions them for what they do best – training and educating people with skills to get a job, rather than university debt.
