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Strykk rebrand and packaging

New brand identity and packaging work for Strykk, building on the original foundations we developed for them in 2018. Whilst our underlying strategy remains the same, a number of external factors have led to the need to reinvigorate the brand and re-align the growing portfolio.

Starting with refinements to the logo, we opted for a holding shape that become the central block device that runs through the whole identity. Extrapolated from the three overlapping oblongs that created the original Strykk asterisk, it builds as the common thread for packaging, and is both exaggerated or subtly implemented as a consistent graphic device across all channel executions.

We’ve built on the strong colour palette, bringing in a wider set of bold and complementary tones to increase standout and build better differentiation between products. Typography opts for a more refined sans serif and a slight coming of age, moving from the unruly uppercase Futura Condensed used previously, to a more conversational approach. As before our focus on tone of voice remains confident and unapologetic, a key pillar of the brand.

The original strategy and positioning remains, inspired by the idea of enjoying a night out without compromise. A love of going out, being part of the story and not missing out. Removing the stigma of ‘not’ drinking, by delivering a product with the taste and complexity to build a proper drink with 0% Abv Distilled Spirit.

At the heart Strykk remains disruptive and steadfast in its unwillingness to just fit a mould. A bold approach that needed a bold brand, unapologetic and full of energy. We’re not about kooky craft, forced aspiration or self-importance. Uniquely summed up as; All the spirit. None of the alcohol.

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“Limited Edition Design has been at the forefront of Strykk’s brand and visual identity since its inception in 2018. When tasked to overhaul and update the packaging and identity, a clear, comprehensive, and succinct sprint process was followed from start to finish – and at the highest standard. What has resulted, we feel, is a truly world class brand and visual identity, all packaged up neatly in a set of bullet-proof Brand Guidelines to mark the next stage of our business growth.”

Tom Glover, Brand Manager, Strykk

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Agency: Limited Edition Design
Creative Director: Paul Greeno
3D & Motion: Sergio Beggiato
Photography: Jeremy Baile

Le Col x McLaren Project Aero

Le Col is focussed on creating the best performance cycling kit on the market, so to have a collaboration with a brand as iconic as McLaren was an opportunity to really push the limits. Meet Project Aero.

We’ve always looked outside of cycling and beyond what others in the sport are doing, and what this collaboration, and the technology allows us to do is to create an environment that shows the combination of performance and engineering in a unique way. Muybridge meets Tron, from building a bespoke set in the studio for our stills campaign, to using some of the most innovative virtual production technology using Unreal Engine to shoot the commercials, this project has been about pushing the boundaries at every level.

The concept for this shoot was about creating a hyper-real set that that reflects the hours of development, but without the obvious cliche of using a wind tunnel. Instead, we focussed on creating a cinematic experience that brings to life and stylises that process of capturing data. Project Aero – Engineered for Speed.

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Concept & Creative Direction: Limited Edition Design

Client Le Col / McLaren
Production: Squire
Director: Jay Creagh
Dop: James Medcraft
Model: Adam Macrae
Photography: Michael Blann
3d/Animation: Greg Walker

Le Col – Spring/Summer Calpe photoshoot

A few weeks back, we soaked up the sun in Spain to shoot a raft of images for Le Col. A shortlist is shown below:

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The Money Cloud

We delivered the branding and art direction for this impressive start-up, The Money Cloud. The Money Cloud is the international money service for the modern global economy. It allows users to get the best rates for money transfers worldwide. With RPM digital working on the in-depth strategy and user experience, we were tasked with translating that into a visually engaging brand. The results are clean and simple, focussing on the conversion tool and their trustworthy and transparent service.

The logo:

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The mobile version of the website is designed to bring the conversion tool to the fore in a way that mimics an app:

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The website focusses on the user experience with the conversion tool at the centre:

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The logo is designed to be flexible, and can adapt and animate to add subtle movement and diversity:

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Guideline and strategy document to ensure consistent brand use:

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Agency: RPM

Bug 46 poster

Adam Buxton is back for the next instalment of Bug at the BFI London. Our latest poster design featuring another model built by our own fair hands.

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