Creative Direction for the 2016/17 campaign for India’s leading online fashion store, KOOVS.com. The video concept combines a progressive dance narrative with in-camera transitions, allowing for multiple outfit changes, fitting seamlessly into the action. The video is coupled with a bold music track composed specifically for the campaign. Our male and female lead embody the cultural shift of India’s youth, empowered and driven by a more western influence to fashion. Colour is bought to the fore using a paired back location with coloured smoke grenades further emphasising the outfit shades. A celebration of colour, and the confidence you get from looking great.
The new KOOVS.com campaign is now live and consists of a TV commercial, print and digital advertising, shot and filmed in the Truman Brewery, London. The TVC began airing last week, with the video surpassing 1.5 million views on YouTube in the first few days.
20 Second TVC spot:
Stills campaign:
Agency: Quill
Creative Director: Paul Greeno
Producer: Paul Albert
Exec Producer: Giulio Sarchiola
TVC Production: Agile Films
Directors: Tom & Amar
Producer: Rebecca Little
Exec Producer: Richard South
1st AD: Bailey Marks
2nd AD: Rick O’Connor
DOP: Mathew Taylor
FP: Robin Webster
DIT: Chris Nunn
Steadicam: Thomas English
Talent: Charlotte Hawthorne & Tylor Deyn
Choreography: Adrian Gas
Hair: Paris France
Make-up: Lara Himplemann
Photographer: Kayla Varley
Producer: Morgan Parker
Agents: AMP Agency
Rebrand for Ultimate Experience – a company offering exceptional venues and outstanding events. The identity and website was unveiled at their summer launch event at the Artillery Garden at the HAC in London, on Thursday.
We developed the strategy and UX for the website, understanding the consumer and creating a site that catered for their diverse clientele. We then built them a completely bespoke WordPress site that can be managed internally with a fully editable CMS. The new identity was developed alongside the digital assets, including an overhaul of their marketing collateral and creation of guidelines to ensure a consistent look and feel moving forward.
We recently delivered these 2 websites for the Concerto Group. Create Food are one of London’s leading event caterers. Delivering innovative, delicious and beautifully presented food for prestigious venues and events. Eventwise organises a host of event options for corporate clients. Both sites were built bespoke on the WordPress platform to enable the clients to update and manage content inhouse.
We delivered the branding and art direction for this impressive start-up, The Money Cloud. The Money Cloud is the international money service for the modern global economy. It allows users to get the best rates for money transfers worldwide. With RPM digital working on the in-depth strategy and user experience, we were tasked with translating that into a visually engaging brand. The results are clean and simple, focussing on the conversion tool and their trustworthy and transparent service.
The logo:
The mobile version of the website is designed to bring the conversion tool to the fore in a way that mimics an app:
The website focusses on the user experience with the conversion tool at the centre:
The logo is designed to be flexible, and can adapt and animate to add subtle movement and diversity:
Guideline and strategy document to ensure consistent brand use:
