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Stryyk Shopify website

New website live for Stryyk Zero-proof spirits, www.stryyk.com

Stryyk website

Stryyk website

Stryyk. Zero-proof spirits.

We’ve spent the last six months working closely with the Stryyk team to realise the initial concept and bring the first two products to market. Our strategy and positioning is inspired by the idea of enjoying a night out without compromise. A love of going out, being part of the story and not missing out. An innovative approach, for an innovative product, removing the stigma of ‘not’ drinking, by delivering a product with the taste and complexity to build a proper cocktail with zero-proof.

A bold approach that needed a bold brand, unapologetic and full of energy. We’re not about kooky craft, forced aspiration or self-importance. Uniquely summed up as; All the spirit. None of the alcohol.
Stryyk emulates the flavours of gin and rum. Stryyk Not Gin is a blend of juniper, rosemary and basil, while Stryyk Not Rum combines clove, oakwood and grapefruit. Stryyk is 100% natural with no sugar, no fat, no carbs and no artificial flavours.

 

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Le Col – Spring/Summer Calpe photoshoot

A few weeks back, we soaked up the sun in Spain to shoot a raft of images for Le Col. A shortlist is shown below:

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Le Col Strava Challenge

Recent branding work for the Le Col 5 hour challenge on Strava. Over 88 thousand participants signed up, knocking out nearly a million miles in the saddle.

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New brand and website for Streaming Well

Streaming Well provides video content for the healthcare sector. We’ve recently re-positioned and re-branded them and updated their digital presence:

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Step Into KOOVS.com campaign

Creative Direction for the 2016/17 campaign for India’s leading online fashion store, KOOVS.com. The video concept combines a progressive dance narrative with in-camera transitions, allowing for multiple outfit changes, fitting seamlessly into the action. The video is coupled with a bold music track composed specifically for the campaign. Our male and female lead embody the cultural shift of India’s youth, empowered and driven by a more western influence to fashion. Colour is bought to the fore using a paired back location with coloured smoke grenades further emphasising the outfit shades. A celebration of colour, and the confidence you get from looking great.

The new KOOVS.com campaign is now live and consists of a TV commercial, print and digital advertising, shot and filmed in the Truman Brewery, London. The TVC began airing last week, with the video surpassing 1.5 million views on YouTube in the first few days.

20 Second TVC spot:

Stills campaign:

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Agency: Quill
Creative Director: Paul Greeno
Producer: Paul Albert
Exec Producer: Giulio Sarchiola

TVC Production: Agile Films
Directors: Tom & Amar
Producer: Rebecca Little
Exec Producer: Richard South
1st AD: Bailey Marks
2nd AD: Rick O’Connor
DOP: Mathew Taylor
FP: Robin Webster
DIT: Chris Nunn
Steadicam: Thomas English

Talent: Charlotte Hawthorne & Tylor Deyn

Choreography: Adrian Gas
Hair: Paris France
Make-up: Lara Himplemann

Photographer: Kayla Varley
Producer: Morgan Parker
Agents: AMP Agency