Stryyk. Zero-proof spirits.
We’ve spent the last six months working closely with the Stryyk team to realise the initial concept and bring the first two products to market. Our strategy and positioning is inspired by the idea of enjoying a night out without compromise. A love of going out, being part of the story and not missing out. An innovative approach, for an innovative product, removing the stigma of ‘not’ drinking, by delivering a product with the taste and complexity to build a proper cocktail with zero-proof.
A bold approach that needed a bold brand, unapologetic and full of energy. We’re not about kooky craft, forced aspiration or self-importance. Uniquely summed up as; All the spirit. None of the alcohol.
Stryyk emulates the flavours of gin and rum. Stryyk Not Gin is a blend of juniper, rosemary and basil, while Stryyk Not Rum combines clove, oakwood and grapefruit. Stryyk is 100% natural with no sugar, no fat, no carbs and no artificial flavours.
Le Col by Wiggins campaign
Tour de France champion and Olympic cycling legend Sir Bradley Wiggins has joined forces with Le Col, the premium British cycling brand to launch his own cycling brand ‘Le Col by Wiggins’. We’ve spent the last six months working with the team to produce an identity and more recently start to bring to life the campaign.
The line, Made in Italy. Made of Kilburn. represents the combination of Le Col’s production in the Treviso region of Italy, renowned for its expertise in technical sporting apparel production and Brad’s relentless determination and effortless style influenced, in part, by his surroundings and upbringing in London’s Kilburn. Performance meets Style.
Working with photographer Michael Blann, we developed an art direction that both reflected the simplicity of the kit design and luxury fabrics, but also represented Bradley in a way that matched his style.
Our work covered the full brand identity, advertising campaign, instore collateral, print and digital marketing, including art direction of photography, tv idents and tvc.
Shop the collection here: www.lecol.cc/byWiggins
New identity and Positioning for Panmure Gordon & Company
Our latest repositioning and branding project for banking institution Panmure Gordon & Company, building on its rich heritage and progressive plans for growth.
The project covered a strategic phase, defining and repositioning the business leading into the creation of the visual brand that fitted its new purpose of Redefining Merchant Banking.
We’ve created a new brand world and guidelines covering all aspects of the visual identity from logo, photography, tone of voice, marketing collateral and a new website currently in production.
New identity for Decca Bursaries. Decca Bursaries aims to inspire and encourage a new generation of classical musicians and composers, regardless of their financial background. It hopes to help provide an equal footing into musical education, in order for the proven benefits of learning an instrument to be experienced by as many as possible.
Le Col HC Jacket
Branding work for the Le Col HC (Hors Catégorie) Jacket. The concept and Photography pulls out details in the jacket that relate to the landscape of Hors Catégorie climbs. The final brochure is stitch bound in gold thread.
Le Col Strava Challenge
Recent branding work for the Le Col 5 hour challenge on Strava. Over 88 thousand participants signed up, knocking out nearly a million miles in the saddle.