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All posts in: Art Direction

Le Col by Wiggins campaign

Tour de France champion and Olympic cycling legend Sir Bradley Wiggins has joined forces with Le Col, the premium British cycling brand to launch his own cycling brand ‘Le Col by Wiggins’. We’ve spent the last six months working with the team to produce an identity and more recently start to bring to life the campaign.

The line, Made in Italy. Made of Kilburn. represents the combination of Le Col’s production in the Treviso region of Italy, renowned for its expertise in technical sporting apparel production and Brad’s relentless determination and effortless style influenced, in part, by his surroundings and upbringing in London’s Kilburn. Performance meets Style.

Working with photographer Michael Blann, we developed an art direction that both reflected the simplicity of the kit design and luxury fabrics, but also represented Bradley in a way that matched his style.

Our work covered the full brand identity, advertising campaign, instore collateral, print and digital marketing, including art direction of photography, tv idents and tvc.

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Shop the collection here: www.lecol.cc/byWiggins

Le Col – Spring/Summer Calpe photoshoot

A few weeks back, we soaked up the sun in Spain to shoot a raft of images for Le Col. A shortlist is shown below:

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Decca Bursaries

New identity for Decca Bursaries. Decca Bursaries aims to inspire and encourage a new generation of classical musicians and composers, regardless of their financial background. It hopes to help provide an equal footing into musical education, in order for the proven benefits of learning an instrument to be experienced by as many as possible.

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Le Col HC Jacket

Branding work for the Le Col HC (Hors Catégorie) Jacket. The concept and Photography pulls out details in the jacket that relate to the landscape of Hors Catégorie climbs. The final brochure is stitch bound in gold thread.

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Le Col Strava Challenge

Recent branding work for the Le Col 5 hour challenge on Strava. Over 88 thousand participants signed up, knocking out nearly a million miles in the saddle.

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Decca Luxe Branding

New identity and marketing collateral for Universal Music’s new venture. Decca Luxe, 
is the Private Client division 
of Universal 
Music Group, offering unparalleled access to artists and musicians. It has been crafted with a luxurious and confident feel.

New Decca Luxe logotype:

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Brochure collateral – The slipcase features embossed gold foil, with die cut detail allowing the blind embossed cover to show through. The final brochure is A4, with pages decreasing in scale to let the copy detail sit against the brand patterns.

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Brand patterns inspired by cues from Decca’s rich heritage:

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Guideline documents:

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For more information on Decca Luxe, sign up here.

Illustration: Eri Griffin