Drinks inspiration look book
Look book brochure designed to promote the launch of a new Diageo campaign. We coupled some really strong handrawn typography with simple solid backgrounds to let the beautiful drinks shots jump off the page. Additional brand copy and key serve recipes are typeset cleanly to juxtapose the more illustrative titles. Strong compositions and image cropping are used that play to the drinks unique characteristics.
Agency: RPM, Photography: Rob Lawson