We’ve recently created this mini newspaper for Cura TV. Issue 1 focusses on the vendors whose products we shot and retouched in-house. The photography style follows on from our development of the brand, bold colours and a sharp grid. This coupled with simple clean typography lets the products stay as the focal point and link back to the strategy behind Cura.
The final Cura newspaper is between A5 and A4, printed on a light uncoated paper with loop stitching to hold it together. Copies will start popping up in London coffee shops in the coming weeks.
We’ve been working on the strategy and branding for the launch of Cura TV. The Cura platform transforms mobile commerce through the power of video. Cura TV is a video-based mobile marketplace that provides a tailored and immersive shopping experience, on-demand. The platform allows vendors to easily shoot videos, tell engaging stories about their products and sell directly to consumers, all from directly within the app, including simple and secure payment and nationwide delivery. Cura TV is built on the world’s fastest transactional video platform.
We’ve worked with the team to craft a brand platform and robust design strategy and then turn that thinking into practice. The Beta version is now online and the app will follow shortly. It’s a brilliant concept and we’ve really enjoyed working with the team to bring this to life.