New identity and Positioning for Panmure Gordon & Company
Our latest repositioning and branding project for banking institution Panmure Gordon & Company, building on its rich heritage and progressive plans for growth.
The project covered a strategic phase, defining and repositioning the business leading into the creation of the visual brand that fitted its new purpose of Redefining Merchant Banking.
We’ve created a new brand world and guidelines covering all aspects of the visual identity from logo, photography, tone of voice, marketing collateral and a new website currently in production.
Decca Bursaries
New identity for Decca Bursaries. Decca Bursaries aims to inspire and encourage a new generation of classical musicians and composers, regardless of their financial background. It hopes to help provide an equal footing into musical education, in order for the proven benefits of learning an instrument to be experienced by as many as possible.
Le Col HC Jacket
Branding work for the Le Col HC (Hors Catégorie) Jacket. The concept and Photography pulls out details in the jacket that relate to the landscape of Hors Catégorie climbs. The final brochure is stitch bound in gold thread.
Le Col Strava Challenge
Recent branding work for the Le Col 5 hour challenge on Strava. Over 88 thousand participants signed up, knocking out nearly a million miles in the saddle.
Bug X – 10th Anniversary
Not sure where that decade went, but it’s been a fun ride. Check out Bug X is at the BFI on October 19th.
Decca Luxe Branding
New identity and marketing collateral for Universal Music’s new venture. Decca Luxe,
is the Private Client division
of Universal
Music Group, offering unparalleled access to artists and musicians. It has been crafted with a luxurious and confident feel.
New Decca Luxe logotype:
Brochure collateral – The slipcase features embossed gold foil, with die cut detail allowing the blind embossed cover to show through. The final brochure is A4, with pages decreasing in scale to let the copy detail sit against the brand patterns.
Brand patterns inspired by cues from Decca’s rich heritage:
Guideline documents:
For more information on Decca Luxe, sign up here.
Illustration: Eri Griffin
