We created the new record label identity for Mercury KX, a new initiative from the Universal Music Group. The new logo icon is formed from the M, K and X with the wordmark re-cut from Hoefler’s Knockout to reflect the more angled lines and symmetry of the icon. Soft launched for Ólafur Arnalds, Island Songs with more updates to follow in the new year. Sign up for more info here.
Icon construction and typography details:
