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Le Col cycle brand identity

Rebrand of high-end cycling apparel company Le Col. Manufacturer of kit that is tailored by the founders experience of riding in the professional peloton.

Working with agency RPM, we were given the chance to rebrand Le Col, a cycling brand created by pro rider Yanto Barker. In between racing on the professional circuit, Yanto has spent the last 5 years creating a range of clothing focussing on quality and technologically advanced fabrics – innovation born out of riding and racing. It was a bit of a dream brief really, mixing two of my passions, design and cycling, and here’s where we got to, with more to follow:

Re-cut font for master logo:

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The name Le Col is french for the mountain pass, early executions looked at introducing the shape of the mountain, but the font always stood out on its own. Re-cut from Avant Garde, the introduction of the angled sections gave a sense of speed and hint of the mountain without getting too complicated.

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We also re-cut the original roundel that had been in place, simplifying the design and creating a device that stood out better on the clothing, and at smaller scale.

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A hand drawn variant of the logo for Le Col accessories and lifestyle apparel:

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Le_Col_Script

Working files:
Le_Col_Script2

See more at: www.lecol.cc

Agency: RPM, Design in association with Mike Howes, Photography Tristan Holden

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