Our latest repositioning and branding project for banking institution Panmure Gordon & Company, building on its rich heritage and progressive plans for growth.
The project covered a strategic phase, defining and repositioning the business leading into the creation of the visual brand that fitted its new purpose of Redefining Merchant Banking.
We’ve created a new brand world and guidelines covering all aspects of the visual identity from logo, photography, tone of voice, marketing collateral and a new website now live.
![Panmure Gordon Branding](http://www.limitededitiondesign.co.uk/wp-content/uploads/2018/01/Panmure_Gordon_branding.jpg)
![Panmure Gordon Guidelines](http://www.limitededitiondesign.co.uk/wp-content/uploads/2018/01/Panmure_Gordon_guidelines.jpg)
![Panmure_Gordon_branding4](http://www.limitededitiondesign.co.uk/wp-content/uploads/2018/01/Panmure_Gordon_branding41.jpg)
![Panmure_Gordon_branding6](http://www.limitededitiondesign.co.uk/wp-content/uploads/2018/01/Panmure_Gordon_branding61.jpg)
![Panmure Gordon Branding](http://www.limitededitiondesign.co.uk/wp-content/uploads/2018/01/Panmure_Gordon_website.jpg)
![Panmure_icons](http://www.limitededitiondesign.co.uk/wp-content/uploads/2018/01/Panmure_icons.jpg)
![](https://www.limitededitiondesign.co.uk/wp-content/uploads/2018/01/Panmure_Gordon_branding_amended.jpg)
![Panmure Gordon Branding](http://www.limitededitiondesign.co.uk/wp-content/uploads/2018/01/Panmure_website_sml.gif)