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Inverawe product innovation

Product innovation project, re-positioning and re-packaging for Inverawe Smokehouse

Back last year we started on a product innovation project, re-positioning and re-packaging Inverawe. Inverawe Smokehouses started in 1974, and produces some of the finest Smoked salmon in Scotland as well as other fish, meats and smoked products.
As part of the project we immersed ourselves in their age old process of using hand built smokehouses and oak logs that define the award winning flavour, re-positioning the brand and progressing their packaging into a more unique and luxury field. Below is a small part of the work we produced.

 

Inverawe_layout

inverawe_floating

Inverawe_pattern

Inverawe

inverawe_3

Initial concepts, a more playful route:

Invwrawe_6

Inverawe_5

Agency: RPM

Universal Music branding
Decca Luxe branding