New identity and marketing collateral for Universal Music’s new venture. Decca Luxe, is the Private Client division of Universal Music Group, offering unparalleled access to artists and musicians. It has been crafted with a luxurious and confident feel.
New Decca Luxe logotype:
Brochure collateral – The slipcase features embossed gold foil, with die cut detail allowing the blind embossed cover to show through. The final brochure is A4, with pages decreasing in scale to let the copy detail sit against the brand patterns.
Brand patterns inspired by cues from Decca’s rich heritage:
For more information on Decca Luxe, sign up here.
Illustration: Eri Griffin