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Le Col – Pro Air Jersey launch

Our latest campaign for Le Col’s Pro Air range of cycling jerseys. The Pro Air Collection is the ultimate in lightweight summer racewear and needed an approach that showed off its unique fabric construction.

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Additional campaign for the Recycled Pro Air jersey, made from recycled plastic bottles.

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Video Production Squire Studio
Director – Jay Creagh
Executive Producer – Phil Tidy

Photography Michael Blann

Barrel & Stone Identity and Positioning

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