We partnered with Rawvelo to deliver a new Strategy & Positioning, Brand Identity, Art Direction and Packaging for the sports nutrition specialists.
With a market motivated largely by feeling healthier and personal goals. Rawvelo’s offering is 100% organic and vegan, a game changer in a category largely dominated by sudo-science and lab made products. By no means does this imply that the product varies from it competitors. Healthy and effective go hand in hand. 100% Organic, 100% Effective. Naturally.
Both the visual and copy direction for the brand was built around the goals that drive us. We speak with the consumer, not at them. That knowing nod to the motivations and the journey to get there. No bulging muscles, sweaty clichés and winning line smiles. Rawvelo is there for the hard days, that make the easy days.
Creative Director: Paul Greeno
Strategy: James Poletti
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