Le Col by Wiggins

Advertising campaign across out of home, tv and digital featuring Sir Bradley Wiggins

The latest Le Col by Wiggins advertising campaign as part of our brand refresh for Le Col. The approach focusses on Le Col’s Pro credentials, both from ex team GB rider, and founder, Yanto Barker and Sir Bradley Wiggins’ phenomenal palmar├Ęs, including the Tour de France and eight Olympic medals to name a few. These combined years of racing have influenced their combined goal to create the best performance cycling kit on the market. Ride Faster. Ride Further.


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Video Production Squire Studio
Director – Jay Creagh
Executive Producer – Phil Tidy
Producer – Jonnie Coffin
DOP – Alister Little
Focus Puller – Michael Hannides

Photography Michael Blann



Gold Notting Hill
Axia Origin brand identity