We’ve recently worked on repositioning and extending the brand identity we first developed a number of years ago, when founder Yanto Barker was still elbow-to-elbow in the pro peloton. Since then the business has come a long way with Limited Edition Design helping to develop all facets of the brand in our role as Creative Director.
We’ve helped Le Col become one of the fastest growing brands in cycling. Working across digital, marketing, eCrm, retail, social, advertising and product design to elevate the proposition and deliver a better customer experience. We’ve helped develop and deliver campaigns with a number of partners, including; Bradley Wiggins, Team Bahrain McLaren and industry partners Strava, Wahoo, Zwift, Colnago and Haute Route. We’ve created a visual approach that is unique to Le Col’s roots – innovation born out of riding and racing, focussing on quality and technologically advanced fabrics.
“Limited Edition Design has been instrumental in developing & evolving the Le Col brand and it’s premium performance positioning as the business grows.”
Simon Creasey, Chief Marketing Officer – Le Col
See more at: www.lecol.cc
SS20 photography: Chris Auld
AW19/20 photography: Russ Ellis
Wahoo, Haute Route, Wiggins Photography: Michael Blann
Axia Origin brand identity
