We delivered the branding and art direction for this impressive start-up, The Money Cloud. The Money Cloud is the international money service for the modern global economy. It allows users to get the best rates for money transfers worldwide. With RPM digital working on the in-depth strategy and user experience, we were tasked with translating that into a visually engaging brand. The results are clean and simple, focussing on the conversion tool and their trustworthy and transparent service.
The mobile version of the website is designed to bring the conversion tool to the fore in a way that mimics an app:
The website focusses on the user experience with the conversion tool at the centre:
The logo is designed to be flexible, and can adapt and animate to add subtle movement and diversity:
Guideline and strategy document to ensure consistent brand use:
The website for this years Lion awards is now up and running. LimitedEditionDesign took care of the design and art direction, whilst Activepixels took care of the build. A simple clean design that hides some ruthless coding that allows applicants to upload and personalise content, cast votes and more.