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Amsterdam Brewery – Beer innovation

We worked on the concept designs for a new craft beer company – Amsterdam Brewery. Initial branding ideas and packaging concepts were created to bring to life, and gain investment, for a startup in beer innovation. The concept for the brewery logo focussed on the iconic canal houses and warehouses creating a typographic mark that tapered down from the gabled A.

Label variation using simple illustrated icons to create a clean and contemporary looking beer, moving away from some of the cliches of craft beer to create stand out at bar:

Amsterdam Brewery beer innovation

Amsterdam Brewery beer innovation

Packaging concept one:

Amsterdam Brewery beer innovation

The brewery logo influenced by Amsterdam’s iconic architecture:

Amsterdam Brewery beer innovation

Packaging concept two:

Amsterdam Brewery beer innovation