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Universal Music branding

New work for Universal Music, branding and identity development for its new Decca Publishing wing, and Mercury KX label.

Decca Publishing delivers, synch, sampling and repertoire in the fields of neo-classical, score and soundtrack music. The identity combines the geometric structure of the key letters of Decca Publishing to create a simple, bold mark. Emphasis is placed on the ‘D’, with the overall logotype creating the visual shape of the ‘P’.

The wider identity is built out of the starting point of the music stave, synonymous with classical music and combines it with new, ‘neo’, elements to create a flexible graphic device for use on collateral. Photography is paired back to black and white, letting the mark and dynamic lines build a instantly recognisable look and feel.

New identity:

Decca_Publishing_s042

Our modern take on the stave, becomes a bold graphic device when used across collateral:

Decca_Publishing_s044

Decca_lines

Decca_Publishing_s049

Example application:

Decca_Publishing_s048

Decca_Publishing_s0410

Decca_Publishing_s0411

More info at: www.deccapublishing.com


 
We also created the new record label identity for Mercury KX, a new initiative from the Universal Music Group. The new logo icon is formed from the M, K and X with the wordmark re-cut from Hoefler’s Knockout to reflect the more angled lines and symmetry of the icon. Mercury KX artists include; Ólafur Arnalds, Solomon Grey, Luke Howard, Sebastian Plano and Lambert.

Mercury_KX

Icon construction and typography details:

MKX

Mercury_KX_logo_construction

Mercury_KX_typography

More info at: www.mercurykx.com

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