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The Money Cloud brand identity

A dynamic and contemporary brand identity including website design and guideline creation

We delivered the branding and art direction for this impressive start-up, The Money Cloud. The Money Cloud is the international money service for the modern global economy. It allows users to get the best rates for foreign exchange and money transfers worldwide. With RPM digital working on the in-depth strategy and user experience, we were tasked with translating that into a visually engaging brand. The results are clean and simple, focussing on the conversion tool and their trustworthy and transparent service.

The logo:

The_Money_Cloud_logo

The mobile version of the website is designed to bring the conversion tool to the fore in a way that mimics an app:

The_Money_Cloud_mobile

The website focusses on the user experience with the conversion tool at the centre:

The_Money_Cloud_web

The logo is designed to be flexible, and can adapt and animate to add subtle movement and diversity:

The_Money_Cloud_logo2

Guideline and strategy document to ensure consistent brand use:

The_Money_Cloud_guidelines

See it here: www.themoneycloud.com

Agency: RPM

Mask brand identity
51 North branding and website