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Royal Ascot advertising concept

Concept design and art direction for Royal Ascot.

Royal Ascot advertising campaign concept focussing on the phrase ‘Having a flutter’ for Ascot racecourses premier event – Royal Ascot. Mixing fashion and racing, the dynamic composition lends itself equally well to print and digital executions for a wide target market.

Key campaign Visual:

Ascot1

6 Sheet:

Ascot_6sheet1

Ticket Wallet:

Ascot_Brochure1

Advertorial Concept:

Ascot_dps1

Billboard:

Ascot_billboard1

Press Adverts:

Ascot_press_ad1

Concept and Art Direction development in collaboration with Sophie Peters & Lucy Mitchell. Agency: RPM.

Girls Aloud - Photography
Diageo Look Book