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Pepsi Advertising Campaign

Driving refreshment cues with bold, impactful photography and the product at the fore.

The client was looking for a campaign with impact that would drive crave appeal and reappraisal. We designed a simple, paired back execution that leveraged Pepsi’s sport and music sponsorship whilst driving refreshment.

We art-directed the concept from idea through to final print, including the photoshoot and accompanying videoshoot. The Pepsi advertising campaign will run in conjunction with redesigned glassware and serving fonts created to deliver the perfect serve.

Poster version with football focus:

Pepsi_taste_excitement1

Billboard application using the Pepsi Live For Now lock-up in a playful and relevant way:

Pepsi_billboard

Billboard_Pepsi1

Music and football key visuals:

Pepsi_advert11

Pepsi_advert2

Concept development and initial ideas:

Working_Pepsi

Agency: RPM, Photography: Rob Lawson

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