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City & Guilds Leadership and Management

Brochure and direct mail campaign for City & Guilds Leadership and Management platform

A simple, bold, typography-led solution to marketing one of City & Guilds key offerings, the Leadership and Management programme. A training programme designed with leading management consultants and trainers Xenonex and KPMG to meet the needs of FE managers, including those moving from practitioner to management positions and support staff managers.  The brochure was designed around the five key benefits and delivered copy in a punchy and easy-to-read way.

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