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Diageo Look Book

Look Book design and art direction to bring to life one of Diageo's cross-category drinks campaigns.

Taking the overarching idea of presenting the campaign in the form of a look book. We coupled some really strong handrawn typography with simple solid backgrounds to let the beautiful drinks shots jump off the page. Additional brand copy and key serve recipes are typeset cleanly to juxtapose the more illustrative titles. Strong compositions and image cropping are used that play to the drinks unique characteristics.

Look_Book

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Agency: RPM
Photography: Rob Lawson

Royal Ascot advertising concept
After Work brochure design