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Decca Luxe branding

Identity and guidelines for Decca Luxe, a new private client division of Universal Music Group.

New identity and marketing collateral for Universal Music’s new venture. Decca Luxe, 
is the Private Client division 
of Universal 
Music Group, offering unparalleled access to artists and musicians. It has been crafted with a luxurious and confident feel.

New Decca Luxe logotype:

Decca_Luxe_Logo

Brochure collateral – The slipcase features embossed gold foil, with die cut detail allowing the blind embossed cover to show through. The final brochure is A4, with pages decreasing in scale to let the copy detail sit against the brand patterns.

Decca_Luxe_brochure

Decca_Luxe_spreads

Decca_Luxe_spreads2

Decca_Luxe_cover

Brand patterns inspired by cues from Decca’s rich heritage:

Decca_Luxe_patterns

Decca_Luxe_patterns2

Guideline documents:

Decca_Luxe_guides

For more information on Decca Luxe, sign up here.

Illustration: Eri Griffin

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