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Amsterdam Brewery product innovation

Concept development for a start-up craft beer company. Including brand identity and product development.

We worked on the concept designs for a new craft beer company – Amsterdam Brewery. Initial branding ideas and packaging concepts were created to bring to life, and gain investment, for a startup in beer innovation. The concept for the brewery logo focussed on the iconic canal houses and warehouses creating a typographic mark that tapered down from the gabled A.

Label variation using simple illustrated icons to create a clean and contemporary looking beer, moving away from some of the cliches of craft beer to create stand out at bar:

Amsterdam_Brewery

Beer_innovation

Packaging concept one:

Amsterdam_Brewery_1

The brewery logo influenced by Amsterdam’s iconic architecture:

Beer_innovation_2

Packaging concept two:

Amsterdam_Brewery_2

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