Amsterdam Brewery product innovation

Concept development for a start-up craft beer company. Including brand identity and product development.

We worked on the concept designs for a new craft beer company – Amsterdam Brewery. Initial branding ideas and packaging concepts were created to bring to life, and gain investment, for a startup in beer innovation. The concept for the brewery logo focussed on the iconic canal houses and warehouses creating a typographic mark that tapered down from the gabled A.

Label variation using simple illustrated icons to create a clean and contemporary looking beer, moving away from some of the cliches of craft beer to create stand out at bar:



Packaging concept one:


The brewery logo influenced by Amsterdam’s iconic architecture:


Packaging concept two:


Raising the Bar book design
Cura tv brand identity