Creative Direction for the 2016/17 campaign for India’s leading online fashion store, KOOVS.com. The video concept combines a progressive dance narrative with in-camera transitions, allowing for multiple outfit changes, fitting seamlessly into the action. The video is coupled with a bold music track composed specifically for the campaign. Our male and female lead embody the cultural shift of India’s youth, empowered and driven by a more western influence to fashion. Colour is bought to the fore using a paired back location with coloured smoke grenades further emphasising the outfit shades. A celebration of colour, and the confidence you get from looking great.
The new KOOVS.com campaign is now live and consists of a TV commercial, print and digital advertising, shot and filmed in the Truman Brewery, London. The TVC began airing last week, with the video surpassing 1.5 million views on YouTube in the first few days.
20 Second TVC spot:
Creative Director: Paul Greeno
Producer: Paul Albert
Exec Producer: Giulio Sarchiola
TVC Production: Agile Films
Directors: Tom & Amar
Producer: Rebecca Little
Exec Producer: Richard South
1st AD: Bailey Marks
2nd AD: Rick O’Connor
DOP: Mathew Taylor
FP: Robin Webster
DIT: Chris Nunn
Steadicam: Thomas English
Talent: Charlotte Hawthorne & Tylor Deyn
Choreography: Adrian Gas
Hair: Paris France
Make-up: Lara Himplemann
Photographer: Kayla Varley
Producer: Morgan Parker
Agents: AMP Agency
Back last year we started on an innovation project, re-positioning and re-packaging Inverawe. Inverawe Smokehouses started in 1974, and produces some of the finest Smoked salmon in Scotland as well as other fish, meats and smoked products. As part of the project we immersed ourselves in their age old process of using hand built smokehouses and oak logs that define the award winning flavour, re-positioning the brand and progressing their packaging into a more unique and luxury field. Below is a small part of the work we produced.
EAMS Group offers world class asset and safety management solutions to an impressive portfolio of global clients. They deliver innovative technology solutions to a broad range of clients in the engineering industry; from airports, rail and transport networks, ports and utilities. We were tasked with bringing this offering to life through a re-brand and rollout of new collateral.
Our concept focussed on creating a flexible system of graphic assets that used engineering textures and shading in a contemporary and impactful way.
We spent the early part of the year re-branding the student letting company ClubEasy. Our re-branding was part of some extensive research that had given us a revised strategy and clear plan for the future. It was an interesting and challenging job, and unfortunately it wont see the light of day as the company went into administration before we could implement the revised strategic approach.
We’ve been working on the strategy and branding for the launch of Cura TV. The Cura platform transforms mobile commerce through the power of video. Cura TV is a video-based mobile marketplace that provides a tailored and immersive shopping experience, on-demand. The platform allows vendors to easily shoot videos, tell engaging stories about their products and sell directly to consumers, all from directly within the app, including simple and secure payment and nationwide delivery. Cura TV is built on the world’s fastest transactional video platform.
We’ve worked with the team to craft a brand platform and robust design strategy and then turn that thinking into practice. The Beta version is now online and the app will follow shortly. It’s a brilliant concept and we’ve really enjoyed working with the team to bring this to life.