Our new campaign for the launch of the Autumn Winter collection from Le Col by Wiggins. The concept uses lighting strips to graphically represent rain, with the blue tones and use of gels further emphasising a wintery feel. Le Col’s range of kit uses technically enhanced fabrics to ensure riders are protected from the elements, whatever the weather.
Tour de France champion and Olympic cycling legend, Sir Bradley Wiggins, joined forces with Le Col to create the ‘Le Col by Wiggins’ range earlier this year. The Autumn Winter range is the second collection in the partnership and compliments the work we’ve done to date. [/one_half]
The aim was to build and shoot the concept in camera. We worked with photographer by Michael Blann to execute the studio shots, with Machine Shop bought in to build the computer controlled lighting rig. Our work covered the concept creation and implementation across outdoor advertising, instore collateral, print and digital marketing including art direction of photography.
We’ve spent the last six months working closely with the Stryyk team to realise the initial concept and bring the first two products to market. Our strategy and positioning is inspired by the idea of enjoying a night out without compromise. A love of going out, being part of the story and not missing out. An innovative approach, for an innovative product, removing the stigma of ‘not’ drinking, by delivering a product with the taste and complexity to build a proper cocktail with zero-proof.
A bold approach that needed a bold brand, unapologetic and full of energy. We’re not about kooky craft, forced aspiration or self-importance. Uniquely summed up as; All the spirit. None of the alcohol.
Stryyk emulates the flavours of gin and rum. Stryyk Not Gin is a blend of juniper, rosemary and basil, while Stryyk Not Rum combines clove, oakwood and grapefruit. Stryyk is 100% natural with no sugar, no fat, no carbs and no artificial flavours.
Branding work for the Le Col HC (Hors Catégorie) Jacket. The concept and Photography pulls out details in the jacket that relate to the landscape of Hors Catégorie climbs. The final brochure is stitch bound in gold thread.