Gold Notting Hill restaurant branding

June 27, 2019
Art Direction, Branding, Design, Typography
bar branding, Restaurant Branding, restaurant identity

New restaurant branding project. Situated on the bustling Portobello Road, Gold Notting Hill is a vibrant new neighbourhood restaurant and late night bar. Inspired by the area’s diverse cultural history and artistic eclecticism, Gold is informal and honest, with a menu focussed on generous, seasonal plates cooked over open flame or in wood ovens and served to share. Set over 3 floors, Gold’s diverse space advocates laid-back dining, both indoor and out.

The concept itself is based on Notting Hill’s rich history. Long before gentrification set in, 1800s Notting Hill was a key brick making area. Using the London clay, workers would mould and fire the bricks that would build the buildings that stand there today. This idea influenced both the interior and the brand design – industrial elements paired with exposed brick are juxtaposed with contemporary natural woods and an abundance of plants to create a refined yet casual environment. The exterior facade by Portuguese street artist Vhils, further ties the concept together.

The bold logotype sits with refined typography and subtly nods to the brickmakers markings that still adorn bricks today. The rich colour palette is influenced by the painted buildings that are iconic to Portobello.

Get booking: goldnottinghill.com

Interior Design: Valerie & Felix Bechtolsheim
Interior Photography: Ingrid Rasmussen
Food Photography: Carla Gradiski

BUG 58

January 15, 2019
Advertising, Branding, Design, Model making, Photography

Bug is back, showcasing music videos on the big screen, hosted by Adam Buxton.

Each event has its own model bug crafted from pieces of dismantled film and music equipment. Each bug is photographed from overhead, mimicking old taxidermy, and is coupled with big bold typography and a paired back colour palette.

BUG’s objective is to give big-screen exposure to the most awe-inspiring new work in music videos. That means everything from work by well-known masters of the medium to young newcomers working on zero budgets. The sub-heading of BUG – The Evolution of Music Video – refers to the new democracy in videomaking created by the digital revolution – both in creating and distributing work. BUG is all about brilliant visual ideas, and as such BUG consistently unearths amazing new filmmaking talent. See more here.

Le Col by Wiggins AW18

November 20, 2018
Advertising, Art Direction, Branding, Design, Photography

Our new campaign for the launch of the Autumn Winter collection from Le Col by Wiggins. The concept uses lighting strips to graphically represent rain, with the blue tones and use of gels further emphasising a wintery feel. Le Col’s range of kit uses technically enhanced fabrics to ensure riders are protected from the elements, whatever the weather.

Tour de France champion and Olympic cycling legend, Sir Bradley Wiggins, joined forces with Le Col to create the ‘Le Col by Wiggins’ range earlier this year. The Autumn Winter range is the second collection in the partnership and compliments the work we’ve done to date.

The aim was to build and shoot the concept in camera. We worked with photographer by Michael Blann to execute the studio shots, with Machine Shop bought in to build the computer controlled lighting rig. Our work covered the concept creation and implementation across outdoor advertising, instore collateral, print and digital marketing including art direction of photography.