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An update of the latest work and projects in the studio.

Decca Luxe Branding

New identity and marketing collateral for Universal Music’s new venture. Decca Luxe, 
is the Private Client division 
of Universal 
Music Group, offering unparalleled access to artists and musicians. It has been crafted with a luxurious and confident feel.

New Decca Luxe logotype:

Decca_Luxe_Logo

Brochure collateral – The slipcase features embossed gold foil, with die cut detail allowing the blind embossed cover to show through. The final brochure is A4, with pages decreasing in scale to let the copy detail sit against the brand patterns.

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Decca_Luxe_cover

Brand patterns inspired by cues from Decca’s rich heritage:

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Guideline documents:

Decca_Luxe_guides

For more information on Decca Luxe, sign up here.

Illustration: Eri Griffin

New brand and website for Streaming Well

Streaming Well provides video content for the healthcare sector. We’ve recently re-positioned and re-branded them and updated their digital presence:

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BUG 56

Latest BUG now selling out quickly at the BFI:

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On sale here

Step Into KOOVS.com campaign

Creative Direction for the 2016/17 campaign for India’s leading online fashion store, KOOVS.com. The video concept combines a progressive dance narrative with in-camera transitions, allowing for multiple outfit changes, fitting seamlessly into the action. The video is coupled with a bold music track composed specifically for the campaign. Our male and female lead embody the cultural shift of India’s youth, empowered and driven by a more western influence to fashion. Colour is bought to the fore using a paired back location with coloured smoke grenades further emphasising the outfit shades. A celebration of colour, and the confidence you get from looking great.

The new KOOVS.com campaign is now live and consists of a TV commercial, print and digital advertising, shot and filmed in the Truman Brewery, London. The TVC began airing last week, with the video surpassing 1.5 million views on YouTube in the first few days.

20 Second TVC spot:

Stills campaign:

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Agency: Quill
Creative Director: Paul Greeno
Producer: Paul Albert
Exec Producer: Giulio Sarchiola

TVC Production: Agile Films
Directors: Tom & Amar
Producer: Rebecca Little
Exec Producer: Richard South
1st AD: Bailey Marks
2nd AD: Rick O’Connor
DOP: Mathew Taylor
FP: Robin Webster
DIT: Chris Nunn
Steadicam: Thomas English

Talent: Charlotte Hawthorne & Tylor Deyn

Choreography: Adrian Gas
Hair: Paris France
Make-up: Lara Himplemann

Photographer: Kayla Varley
Producer: Morgan Parker
Agents: AMP Agency

Inverawe Smoked Salmon product innovation

Back last year we started on an innovation project, re-positioning and re-packaging Inverawe. Inverawe Smokehouses started in 1974, and produces some of the finest Smoked salmon in Scotland as well as other fish, meats and smoked products. As part of the project we immersed ourselves in their age old process of using hand built smokehouses and oak logs that define the award winning flavour, re-positioning the brand and progressing their packaging into a more unique and luxury field. Below is a small part of the work we produced.

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Inverawe

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Initial concepts, a more playful route:

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Typographic route:

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Agency: RPM

Chivas Regal photography

A few recent shots photographed and retouched in house for a Chivas Regal and Bang & Olufsen campaign.

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